Digital Marketing Strategist
McCurdy Real Estate & Auction is seeking an experienced and innovative Digital Marketing Strategist to lead our digital marketing efforts and elevate our online presence in the competitive real estate market. This full-time, in-office role is responsible for developing, implementing, and managing our digital marketing strategies to drive website traffic, showcase properties, attract bidders, and generate leads. It offers an exciting opportunity to drive digital growth for our company and our clients. The ideal candidate will be a self-starter with a passion for digital marketing and a data-driven approach to strategy and execution.
Key Responsibilities:
- Digital Marketing Strategy and Execution:
- Develop and manage targeted SEM campaigns for individual property auctions and our brand on Google and Bing.
- Design engaging paid social media campaigns on Facebook, LinkedIn, and X (Twitter) to promote upcoming auctions and highlight sold properties.
- Conduct property-specific keyword research and craft compelling ad copy that appeals to potential buyers and sellers in the real estate market.
- Audit and optimize paid digital campaigns to maximize visibility and bidder participation for each auction event.
- Analytics and Reporting:
- Track digital ad performance and ROI across platforms, focusing on metrics relevant to property views and auction participation.
- Analyze Google Analytics data to monitor website traffic, conversions, and user behavior, particularly on property listing pages and online bidding platforms.
- Generate campaign-specific reports to demonstrate the effectiveness of promotional efforts.
- Create monthly digital performance reports for leadership.
- Website and SEO Optimization:
- Manage conversion tracking for auction-related actions (e.g., property inquiries, bidder registrations).
- Implement and maintain SEO best practices to improve organic search rankings.
- Collaborate with the web development team to enhance website performance and user experience.
- Online Presence Management:
- Manage and update Google My Business listings, including adding properties, updating company information, and assisting with review responses.
- Assist the Content Strategist in managing social media responses and engagement, responding to online reviews, and highlighting successful auctions and positive client experiences.
- Support social media engagement, particularly around high-profile property auctions and market trends.
- Continuous Improvement and Innovation:
- Stay informed about emerging technologies and digital marketing trends, tools, and best practices in real estate marketing and online auctions.
- Propose and implement innovative strategies to enhance online auction experiences and attract more potential buyers, improving the overall digital marketing effectiveness.
Helpful Skills:
- Experience in real estate photography, including interior and exterior shots.
- Proficiency in video production and editing software (e.g., Adobe Premiere Pro, After Effects).
- Skills in creating and editing short-form video content for social media platforms.
- Knowledge of drone photography and videography for property highlights.
- Familiarity with graphic design tools (e.g., Adobe Photoshop, Canva) for creating visual marketing assets.
- Understanding of best practices for visual storytelling in real estate marketing.
- Bachelor's degree in Marketing, Digital Media, or related field.
- 5+ years of experience in digital marketing, with a focus on SEM, paid social, and SEO.
- Proven track record of creating and managing successful digital marketing campaigns.
- Strong analytical skills with experience in Google Analytics and other marketing analytics tools.
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).
- Experience with SEO tools and techniques.
- Excellent written and verbal communication skills.
- Strong project management skills, with the ability to manage multiple auction campaigns simultaneously.
- Creative problem-solving skills and ability to work in a fast-paced environment.
Compensation & Benefits:
- Competitive salary based on qualifications and experience.
- Paid Time Off (with increases for longevity).
- Health & Dental Insurance, 100% Employer-paid.
- Vision Insurance.
- SIMPLE IRA Retirement Plan with Company Match.
- ROTH IRA Plan.
- Short & Long-Term Disability Insurance.
- Mileage Reimbursement.